Tekmapro

Efektifitas Layanan Bus Rapid Transit (BRT) Trans Jateng Bagi Pelanggan Disabilitas Di Kota Surakarta

Yunita Primasanti — 2025-01-31

BRT Trans Jateng adalah moda transportasi pemerintah tidak lepas dari prinsip pelayanan public yang baik dan berkualitas bagi pelanggan disabilitas. Tujuan penelitian ini untuk mengukur efektivitas pelayanan BRT Trans Jateng bagi pelanggan difabel khususnya di Kota Surakarta. Desain penelitian ini adalah menggunakan metode Fuzzy SERVQUAL untuk mengukur Tingkat kepuasan pelanggan difabel terhadap pelayanan BRT Trans Jateng. Teknik pengambilan sampel digunakan adalah purposive sampling dengan menggunakan 30 sampel pelanggan difabel di Kota Surakarta. Disini dapat dilihat bahwa dari kelima dimensi yang diukur semuanya memerlukan perbaikan. Perbaikan dilakukan berdasarkan prioritas nilai gap yang paling besar. Dari hasil pengolahan data, yaitu peringkat pertama adalah dimensi tangible dengan nilai gap sebesar -2.0167, kemudian peringkat kedua dimensi emathy dengan nilai gap sebesar -1.9583, peringkat ketiga dimensi responsiveness dengan nilai gap sebesar -1.95, pada peringkat keempat adalah dimensi assurance dengan nilai gap sebesar -1.92, dan peringkat kelima adalah dimensi reliability dengan nilai gap sebesar -1.89.

Optimization of Preventive maintenance with Downtime and Setup Time Using Goal Programming Method at XY Sugar Factory

Imron Abdul Rouf — 2025-01-31

This research analyzes downtime and setup time at XY Sugar Factory for the period May 2023 to September 2023. The main objectives of the study were to evaluate the difference between the actual downtime and setup time and the set targets, as well as optimize operational efficiency through the Goal Programming method. The results showed that the actual downtime at Boiler, Mill, and Power House stations exceeded the target, with a significant positive deviation. Similarly, setup times at all stations were higher than the set targets. Overall, the actual total downtime and setup time exceeded the target with a large positive deviation. This study suggests strengthening the preventive maintenance system, managing setup time more efficiently, and adjusting targets to improve efficiency. The results of this study are expected to provide practical recommendations in reducing downtime and setup time and increasing plant productivity.

Keywords: Downtime, Setup Time, Goal Progamming

THE EFFECT OF CARGO MANAGEMENT, FACILITY MANAGEMENT, AND INFORMATION MANAGEMENT MODERATED BY SECURITY CULTURE ON SUPPLY CHAIN SECURITY OPERATIONAL PERFORMANCE ON THE DELIVERY OF DORE BULLION BY GOLD MINING COMPANIES IN INDONESIA

Marchel P Rumlaklak — 2025-01-31

Gold mining companies in Indonesia must refine gold from dori bullion in Jakarta, which faces various risks, including theft. This study examined the effect of cargo management, facility management, and information management on supply change security operational performance moderated by security culture in gold mining companies in Indonesia. The type of research used is causality research, which is a hypothesis to test the effect of a variable on another variable. The variables used consist of 3 independent variables: cargo management, facility management, and information management; 1 moderating variable, security culture; and 1 dependent variable, supply change security operational performance. The sample withdrawal method uses purposive sampling, namely respondents who work in gold mining companies related to the supply chain for sending Dori bullion. The sample used was 160 respondents, and the analysis tool was SEM-PLS. The findings show that cargo management, facility management, and information management are proven to have a positive effect on supply change security operational performance, while security culture is not proven to moderate the influence of cargo management, facility management, and information management on supply change security operational performance.

Keyword : cargo management, facility management, information management, security culture, supply change security operational performance

Workplace Environment and Its Effect on Employee Productivity: Insights from the Boyolali Garment Industry

Adhe Rizky Anugerah — 2025-01-31

This study aims to analyze the influence of physical and non-physical work environments on employee performance in the garment industry. Both physical and non-physical work environments are crucial factors that affect employee productivity and well-being. The research method employed is a survey with a Structural Equation Modelling (SEM) approach to evaluate the relationships between latent variables, namely physical work environment, non-physical work environment, and employee performance. Data were collected through questionnaires distributed to 39 respondents working in a garment company in Boyolali, Central Java. The analysis results show that the physical work environment has a significant influence on employee performance, with aspects such as temperature, ventilation, noise, and workspace layout contributing positively. On the other hand, the non-physical work environment, such as communication with superiors, self-development, and responsibility, does not show a direct significant effect on employee performance. These findings indicate that improvements in physical aspects are more urgently needed to directly enhance employee performance. However, non-physical factors may require a more strategic and in-depth approach to yield optimal impact.

A System Dynamics Approach to ERP Adoption in SMEs: A Case Study of Banyumas

ade yanyan ramdhani — 2025-01-31

Small and Medium Enterprises (SMEs) are pivotal to economic development, particularly in Indonesia, where they contribute significantly to employment and Gross Domestic Product (GDP). However, the adoption of sophisticated technologies such as Enterprise Resource Planning (ERP) systems remains a challenge due to constraints in resources, resistance to change, and implementation costs. This study applies a system dynamics methodology to develop an ERP adoption model specifically tailored for SMEs in Banyumas. The model synthesizes mental models derived from a comprehensive review of literature and semi-structured interviews with relevant stakeholders, culminating in the creation of a Causal Loop Diagram (CLD). This diagram identifies key feedback loops influencing ERP adoption, including reinforcing loops related to awareness and business benefits, and balancing loops that address implementation challenges such as cost and complexity. The findings underscore the critical role of government support, the development of cost-effective ERP solutions, and the importance of training programs in facilitating ERP adoption. The proposed model provides practical insights for policymakers and ERP providers to enhance digital transformation within SMEs.

Combination of BLOCPLAN Algorithm, HIRARC Analysis, and Arena Simulation for Design of Transportation and Heavy Vehicles Facilities

Maria Anityasari — 2025-01-31

Purpose – The study presented in this paper reports on a pilot implementation of scientific management principles in addressing city government facility problems across divisions. To pursue more effective and efficient results, the Tambaksari site that serves various Surabaya Department of Water Resources and Highway Development (SubDRD) tasks, including welding, storage, repair, drainage work, refueling, and security, covering a 15,457 m2 area is evaluated and improved using facility layout, occupational health and safety, and simulation methods. Existing facilities lack grouping based on activities, resulting in inefficiencies. The site poses potential hazards, such as oil spills and hazardous welding practices. This research seeks to optimize facility layout by implementing occupational health and safety standards for effective, efficient activities, and appropriate control systems.

Methodology – This research identifies facility needs, sizes, and proximity relationships using the BLOCPLAN algorithm. Hazard management employs the Hazard Identification, Risk Assessment, and Risk Control (HIRARC) method, identifying hazards through Process Hazard Analysis (PHA) and assessing risk levels with Failure Mode and Effect Analysis (FMEA). Control system planning, based on the hierarchy of control, is integrated into facility layout design. Stakeholder feedback is gathered through a Focus Group Discussion (FGD) to refine alternative designs. Arena software simulation assesses workstation utility, guiding adjustments for optimization.

Findings – The combination of the BLOCPLAN algorithm, HIRARC analysis, and Arena simulation resulted in an estimated design layout that can reduce total out of direction travel distance by 47.32%, backtracking by 43.31%, and cross-movement by 47.37%.

Research Limitations – Despite the practical implications involve shaping a more effective Tambaksari layout for SubDRD operations, potentially improving work productivity, creating a safer work environment, and enhancing maintenance service quality for Surabaya City Government infrastructure, the occupational health and safety aspects in this research are only considered concerning their influence on layout design and the simulations only target the workshop activities.

Originality – This study is original in the scope of Indonesian city government work that rarely implementing scientific management methods in addressing their problems and challenges. In addition, this study provides integrated analysis across divisions in city government which are usually very rigid and limited by bureaucracy.

EDUCATIONAL GAME STORY ADVENTURE OF CAKRA INDEPENDENCE HISTORY VERSION

Muhammad Rizki — 2025-01-31

The educational game “Story Adventure Of Cakra” with the theme of Indonesian independence history is designed to improve students’ understanding and interest in learning, especially among students in grades 3 and 4 of elementary school, through an interactive and fun approach. This game was created using the Game Development Life Cycle (GDLC) method and the Construct 3 engine, with a focus on learning history through adventure gameplay and a quiz system. This study uses a qualitative approach involving students in grades 3 and 4 of elementary school and history teachers as research subjects. Data collection was carried out through interviews, participatory observations, and literature studies. The results of blackbox testing showed that all game features, including the navigation system, gameplay, and quiz-based evaluation features, functioned well. In addition, trials with students and teachers showed that this game was able to attract students’ attention and increase their motivation to learn the history of Indonesian independence. Overall, “Story Adventure Of Cakra” has succeeded in becoming an innovative learning alternative in Indonesian history education. This game has a positive impact on students’ understanding, combines elements of entertainment and education, and supports the creation of a fun and effective learning experience. With its potential, it is hoped that this game can continue to be developed to support history learning at various levels of education.

Kata Kunci: Game edukasi, Sejarah Kemerdekaan, GDLC, Construct 3, Pembelajaran Interaktif.

IMPLEMENTATION OF AN E-COMMERCE BASED ONLINE SALES SYSTEM AT DAPOER LN MSME KUDUS

Bayu Angga Saputra — 2025-01-31

This research aims to design and implement an e-commerce based website specifically designed to help Dapoer LN MSME in managing and increasing online product sales, in line with the need to adapt to digital technology to face increasingly fierce market competition. The development process covers all stages, from design to implementation, involving MSME business owners as the main users to ensure the features developed suit their needs. This research methodology uses observation to understand business processes and operational needs, interviews to identify challenges in digital marketing, and literature studies to find the best approach in e-commerce design. This website is designed with various main features for business owners, such as product category features, products, orders, coupons, customer data, customer reviews, and reports, as well as features for customers, such as product features, orders, reviews, and payments. The design focuses on user-friendly interface design, data security, and effective digital marketing strategies to improve customer experience and expand the market. With features that support inventory management and customer data analysis, this website is expected to become a strategic tool to increase competitiveness, reduce operational costs, and encourage the growth of Dapoer LN MSME. This research is limited to feature development without including a financial recording system, making it a complete and efficient solution to support the success of Dapoer LN MSME in facing the challenges of the modern technological era.

Keywords: MSME, websites, e-commerce, development, digitalization

IMPLEMENTATION OF A FINANCIAL RECORDING SYSTEM WEBSITE BASED ON DAPOER LN MSME KUDUS

Zavira Raihana Salsabila — 2025-01-31

This research aims to implement a website-based financial recording system at Dapoer LN MSME Kudus, with a focus on increasing efficiency and accuracy in recording income and expenses. The system is designed to support the management of data such as income, expenses, payables, receivables, and employee data in real-time, with a simple and user-friendly interface. The implementation process uses the PHP programming language and the waterfall development method, which was chosen for its systematic linear approach so that each stage can be managed in a structured manner. The system development was performed using Visual Studio Code as the Integrated Development Environment (IDE) and MySQL as the Relational Database Management System (RDBMS). Visual Studio Code was chosen for its flexibility and extension support, while MySQL was used for its stability in handling small to medium scale data. The results of the research resulted in a website-based financial recording system that is able to manage data on income, expenses, payables, receivables, and employee data with a high level of accuracy. This system is expected to support Dapoer LN MSME Kudus in monitoring financial conditions more effectively and provide a basis for making quick and precise decisions. This article covers the entire process of designing to evaluating the system, with the hope of contributing to the increased productivity and growth of Dapoer LN MSME Kudus. In addition, this system is expected to be a reference for other MSME in improving competitiveness and operational efficiency. Thus, this research is not only beneficial for Dapoer LN MSME Kudus, but also has the potential to have a broader positive impact on the small and medium business sector.

Keyword: MSME, financial, website, waterfall

EXPERT SYSTEM FOR DIAGNOSING DISEASES IN GOATS USING THE FORWARD CHAINING METHOD: CASE STUDY OF FARMS IN DERSOYONO VILLAGE, DAWE

Dita Yanuari Kasparova — 2025-01-31

This research aims to design and implement an expert system supported by artificial intelligence to diagnose diseases in goats with the forward chaining method. The goal is to solve the problems faced by “Kertosono farm” located in Dawe village, Kudus district. This farm experiences obstacles such as difficult access to veterinarians due to long distances and lack of knowledge about initial treatment for their livestock. This system is designed to facilitate users in the treatment of their livestock, the knowledge in this expert system is limited to the information that has been inputted, including disease symptoms and first aid procedures. The diagnosis provided by the system is based on the rules and information that has been entered, not as a substitute for direct diagnosis by a veterinarian. Researchers use the forward chaining method which works more effectively by collecting information first before drawing conclusions from the data. This method speeds up the decision-making process, especially in situations that require a quick response, and is easy enough to implement in an expert system, so that the inference process becomes clearer. The system can immediately evaluate new information and apply relevant rules without having to repeat the entire initial data, and it is possible to track the inference steps taken, so that the user can understand how the conclusion was reached.

Keywords: Forward Chaining, Expert System, Waterfall, Artificial Intelligence.

Literature Study: Optimization Strategy Of Rice Supply Chain Management In Regions

Anditania Sari Dwi Putri — 2025-01-31

Efficient and sustainable rice supply chain management is essential to ensure the availability, quality, and price stability of rice in the regions. Factors that influence the efficiency of the rice supply chain include the quality of raw materials, logistics infrastructure, and coordination between farmers, distributors, government, and the private sector. Effective collaboration between related parties can increase productivity and distribution efficiency through the use of technology, strategic partnerships, and improvements in procurement and storage systems. However, the main challenges faced include dependence on weather, high costs, and issues of quality and sustainability of supply. Strategies implemented to overcome these challenges include improving infrastructure, diversifying technology, training for farmers, and strengthening the financing system that supports farmers. Further development is needed to strengthen the partnership between the private sector and the government, as well as introducing innovations in supply management to ensure the sustainability and efficiency of the rice supply chain in the future.

Pengaruh Citra Merek, Harga, dan Ulasan Pelanggan Terhadap Minat Beli Pada Konsumen Mie Gacoan Sidoarjo (Studi Pada Mahasiswa Umsida)

Sonia Nur Fratnya Paramitha — 2025-01-31

Mie instan menjadi makanan favorit orang di seluruh dunia sebagai salah satu jenis makanan cepat saji. Mie Gacoan merupakan restoran makanan cepat saji di Indonesia yang viral saat ini, yang terus melakukan inovasi untuk memenuhi kebutuhan dan selera pelanggan. Inovasi ini mencakup berbagai hal, seperti mengembangkan rasa baru, berbagai jenis mie, dan menambah bahan tambahan untuk meningkatkan kualitas produk. Penelitian ini menerapkan pendekatan kuantitatif untuk melakukan pengukuran dan menganalisis pengaruh citra merek, harga, dan ulasan pelanggan terhadap minat beli pada konsumen Mie Gacoan di Sidoarjo, khususnya pada mahasiswa Umsida. Penelitian ini menggunakan teknik purposive sampling sebagai metode pengambilan sampel dan memilih sampel yang sesuai dengan karakteristik tertentu, yaitu mahasiswa Umsida sebagai konsumen Mie Gacoan. Berdasarkan hasil penelitian ini, dapat disimpulkan bahwa kombinasi citra merek, harga, dan ulasan pelanggan memiliki pengaruh yang signifikan terhadap minat pelanggan untuk membeli produk Mie Gacoan Sidoarjo. Penelitian juga dapat menggali lebih lanjut tentang bagaimana faktor-faktor ini berinteraksi satu sama lain dalam konteks yang berbeda, seperti demografi konsumen atau lingkungan pasar yang berbeda.

ANTECEDENTS OF PURCHASE BEHAVIOR IN LOCAL SKINCARE USERS

Widy Ariesty Maretta — 2025-01-31

This study was conducted to examine the influence of a celebrity influencer's credibility, celebrity influencer attractiveness, online customer review, and perceived expertise on attitude, examining the impact of attitude on purchase intention and the influence of purchase intention on purchase behavior on local skincare products. The type of research used is causality research, which aims to test the influence of one variable on other variables. The variables used consisted of 4 independent variables (celebrity influencer's credibility, celebrity influencer attractiveness, online customer review, and perceived expertise), two mediation variables (attitude and purchase intention), and 1 dependent variable (purchase behavior). The sampling technique uses purposive sampling with a number determination technique using Hair et al., 2019; the number of samples is 5 times the number of indicators, 30. The data collection results showed that the number of samples was 205 (minimum sample 150). The analysis technique used is the Structural Equation Model (SEM) using AMOS 23 software. The findings showed that a celebrity influencer's credibility was not proven to have a positive effect on attitude, a celebrity influencer's attractiveness was proven to have a positive effect on attitude, online customer reviews were not proven to have a positive effect on attitude, perceived expertise was proven to have a positive effect, the attitude was proven to have a positive effect on purchase intention, and purchase intention had a significant positive impact on purchase behavior.

THE EFFECT OF ARTIFICIAL INTELLIGENCE ON LOYALTY INTENTION IN BANKING SERVICES IN INDONESIA

Selly Mardiana Sari — 2025-01-31

This research was carried out with the aim of testing and analyzing the influence of perceived artificial intelligence on perceived Anthropomorphism, Interaction Quality, Confirmation, the impact of Perceived Anthropomorphism on Interaction Quality, Confirmation, the influence of Interaction Quality on Confirmation and Customer Experience, the influence of Confirmationaffects Customer Experience and the impact of Customer Experience on Loyalty Intention. The type of research used is quantitative research with research hypothesis testing. The sample collection method used purposive sampling with a sample of 218 respondents. The analysis tool used by SEM is using AMOS 23 software. The findings showed that Perceived Artificial Intelligence was proven to have a positive effect on Perceived Anthropomorphism, Confirmation, and Interaction Quality; perceived Anthropomorphism had a positive effect on Interaction Quality but was not proven to have a positive effect on Confirmation, Interaction Quality was proven to have an impact positive for Confirmation but not proven to have a positive effect on Customer Experience. Confirmation has been proven to affect Customer Experience positively, and Customer Experience has been proven to impact Loyalty Intention positively. The managerial implications in this study show that Artificial Intelligence is an essential variable in increasing customer loyalty in the form of digital banking services through the development of AI sensitive to user needs, namely through convenient service through application features that can improve the banking system's stability.

ANTECEDENTS AND CONSEQUENCES OF INTENTION SUSTAINABLE CONSUMPTION BEHAVIOR WITH HEALTH CONSCIOUSNESS AS A MEDIATING VARIABLE

Robiansyah — 2025-01-31

This study was conducted to analyze the effect of Social Responsibility Collectivism, External Incentives on Intention Sustainable Consumption Intention, the impact of Intention Sustainable Consumption on Sustainable Consumption Behaviour, and the effect of Sustainable Consumption Behaviour on Sustainable Intention both directly and moderated by Health Awareness. The research design used is quantitative research with causality hypothesis testing. The sample used is respondents who carry out sustainable consumption activities. The sampling technique used was purposive sampling, and the sample used was 385. The data analysis used is SEM using AMOS software. The research findings show that social responsibility and external incentives have been proven to positively affect the intention of sustainable consumption. While Collectivism is not proven to have a positive effect on Intention Sustainable Consumption, Intention Sustainable Consumption is proven to have a positive effect on Sustainable Consumption Behavior, and Sustainable Consumption Behavior has a positive effect on Continuous Intention, but Health Consciousness is not proven to moderate the positive impact of Sustainable Consumption Behavior on Continuous Intention. The results of this study provide information that sustainable consumption activities must pay attention to the behavior of consumers related to social responsibility, external incentives, sustainable consumption intentions, and sustainable consumption behavior.

ANALISIS PENGENDALIAN KUALITAS PRODUK DAN KEMASAN TEPUNG CAKRA KEMBAR MENGGUNAKAN METODE STATISTICAL QUALITY CONTROL DAN FAILURE MODE AND EFFECT ANALYSIS DI PT. ISM, Tbk. BOGASARI FLOUR MILLS SURABAYA

Mochammad Renaldi Sukma Febianto — 2025-01-31

PT ISM. Tbk. Bogasari Flour Mills Surabaya pada awalnya beroperasi dengan dua unit penggilingan, yaitu unit penggilingan dengan kapasitas produksi 1.200 ton/hari. Selama periode Maret 2024 hingga Agustus 2024, produk tepung terigu Cakra Kembar memiliki tingkat produksi tertinggi yaitu sebesar 163.662 ton. Namun dengan tingginya tingkat produksi Tepung Terigu Cakra Kembar mengakibatkan tingkat kecacatan produk yang tinggi yaitu sebesar 30.327 ton, dengan persentase kecacatan sebesar 18,53% yang melebihi standar toleransi kecacatan Perseroan yaitu 3,84%. Berdasarkan hasil perhitungan RPN untuk FMEA produk tepung terigu cakra kembar diperoleh beberapa risiko yang memiliki tingkat prioritas usulan pengendalian kualitas untuk meminimasi kemungkinan terjadinya kegagalan. Perhitungan nilai RPN sebesar 150 dari jenis kecacatan warna tepung kusam yang terdapat pada proses penggilingan dengan penyebab kecacatan adalah roller mill pada mesin penggilingan yang sudah aus atau kurang perawatan dapat menurunkan efisiensi penggilingan dan menghasilkan tepung dengan kualitas warna yang kurang baik dengan rekomendasi perbaikan Mengganti roller mill yang sudah aus pada mesin penggilingan dengan roller mill yang baru dan hal ini termasuk ke dalam kategori RPN sedang, sehingga masih dalam upaya melakukan perbaikan.

Identifikasi Potensi Halal Tourism dalam perspektif Supply Chain Management di Kota Surakarta

Bekti Nugrahadi — 2025-01-31

Halal tourism merupakan potensi industri yang sedang berkembang di dunia. Adanya antusiasme wisatawan yang meningkat hampir 100% pada tahun 2023 menjadikan Kota Surakarta menjadi destinasi favorit. Pilot project wisata kuliner halal di Kota Surakarta menjadi awal untuk mendorong destinasi wisata halal, sehingga perlu ada identifikasi potensi destinasi halal di Kota Surakarta untuk mendukung halal tourism. Tujuan dari penelitian ini adalah mengetahui potensi halal tourism yang ada di Kota Surakarta. Penelitian dilakukan dengan observasi lapangan dan pendekatan deskripsi-kualitatif. dapat disimpulkan Kota Surakarta memiliki potensi untuk mengembangkan halal tourism. Dari perspektif supply chain management ketersediaan objek wisata, penginapan, resto/rumah makan dan toko oleh-oleh dan souvenir telah dapat dikategorikan sebagai ramah muslim. Bagi para pemangku kebijakan dapat mengambil peluang dari dampak positif yang ditimbulkan, serta perlu untuk melakukan tindakan preventif untuk mengakomodir dampak negatif yang mungkin akan terjadi akibat dari kegiatan wisatawan.

The Effectiveness and Efficiency of the Mini Vise Manufacturing Process Practicum: A Technical and Non-Technical Perspective on the Practicum

Billy Nugraha — 2025-02-17

This study aims to evaluate the effectiveness and efficiency of both technical and non-technical aspects in the mini vise manufacturing process practicum at technical education institutions. Data was collected through questionnaires distributed to 138 respondents, consisting of students who participated in the practicum. The questionnaire measured various technical aspects such as meeting schedules, punctuality, clarity of information, consistency in delivery, and problem-solving, as well as non-technical aspects such as teaching methods, the role of practicum assistants, module content-reports, teaching and learning activities, and learning outcomes.

The results indicate that, in terms of technical aspects, the majority of respondents agreed that meeting schedules (64.1%), clarity of information (68.1%), and problem-solving (77.9%) were carried out effectively, although punctuality still requires improvement, with 39.1% of respondents remaining neutral. Regarding non-technical aspects, teaching methods (81.2%), the quality of practicum assistants (81.9%), and teaching activities (81.2%) received positive assessments from most respondents. However, some areas still need further attention to improve consistency and overall respondent satisfaction.

The main conclusion of this study is that the mini vise manufacturing process practicum has generally been effective and efficient, although there are several aspects that require improvement, particularly in terms of punctuality and consistency in delivery. Recommendations from this study include improving time management, enhancing the clarity of information, and providing further training for practicum assistants.

The Impact of Employee Creativity on Employee Performance Mediated by Innovative Work Behavior Among Millennial Employees in Pasuruan, East Java

miftah Achdian — 2025-01-31

This study aims to examine the effect of employee creativity on employee performance mediated by innovative work behavior in millennial employees in Pasuruan, East Java. Millennials, known for their tendency to be more creative and innovative, face challenges in developing creativity in a workplace that is still strictly structured. This study uses quantitative methods with data collection through questionnaires distributed to millennial employees in various companies in Pasuruan. The results showed that employee creativity has a significant positive effect on employee performance (path coefficient of 1.977, p = 0.048). In addition, employee creativity also has a significant effect on innovative work behavior (path coefficient of 25.523, p = 0.000), which in turn has a significant positive effect on employee performance (path coefficient of 5.629, p = 0.000). Innovative work behavior was shown to mediate the effect of creativity on employee performance (path coefficient of 5.549, p = 0.000). Thus, this study concludes that increasing employee creativity can significantly improve employee performance, and this effect is amplified through innovative work behavior. These results provide practical implications for companies to encourage creativity and innovation in the workplace as a strategy to improve employee performance, especially the millennial generation.

Keywords: Employee Creativity, Employee Performance, Innovative Work Behavior

SOR Framework on Customer Engagement by Using Influencer Marketing in E-Commerce Affiliate Program

Erina Rifa Safitri — 2025-01-31

This study explores the use of influencer marketing in e-commerce affiliate programs to enhance customer engagement, utilizing the Stimulus-Organism-Response (SOR) framework. The research model incorporates the commercial orientation of influencer Instagram posts, trust in influencers, and purchase intention as key variables. Data analysis and hypothesis testing reveal significant influences, indicating that influencer content on Instagram substantially impacts consumer trust and purchase intention. The findings underscore the potential of influencer marketing strategies to build consumer trust and influence purchasing decisions. The study's insights provide valuable implications for e-commerce businesses seeking to leverage influencer marketing for enhanced customer engagement and brand promotion.

Keywords: Affiliate Program, Instagram, Influencer Marketing, SOR Framework, E-commerce

STRATEGI PENGHEMATAN PAJAK MELALUI PEMILIHAN BENTUK USAHA

Desi Rahmadani Marpaung — 2025-01-31

Secara hukum, perusahaan wajib membayar pajak yang diatur dalam parameter undang-undang perpajakan. Melalui perencanaan pajak yang matang, manajemen bank dapat memanfaatkan ketentuan atau celah dalam perpajakan aturan untuk membayar pajak lebih sedikit, membebaskan uang bagi pemegang saham untuk digunakan dan meningkatkan keuangan dan kinerja perusahaan. pemerintah menggunakan berbagai skema perpajakan untuk mengurangi beban pajak wajib pajak. Wajib Pajak yang mengetahui perencanaan pajak yang efisien dapat memanfaatkan keringanan pajak ini dengan menyusun operasi bisnis mereka sehingga mereka dapat melakukannya, memanfaatkannya dan karenanya membayar pajak lebih sedikit. Perencanaan pajak yang banyak dimanfaatkan dalam penghematan pengeluaran pajak salah satunya adalah melalui pemilihan bentuk usaha. Dua hal yang menjadi strategi penghematan pajak melalui pemilihan bentuk usaha dari wajib pajak yakni kepastian hukum dan tarif pajak.